Tech4Good Tampa: Digital Accessibility - The What, Who, Why, When and How

NetSquared's picture

Hosted by Tech4Good Tampa on May 27, 2020.

Technology has changed the way people interact with the world around them. In many ways, the technology boom has enabled people to do more than they ever thought possible. People are more in touch, able to connect faster and be more productive than ever before.

This is the case for many people, but what about the people who don't experience technology as a convenient default? What about those whose experiences are limited due to the inaccessibility of the very technologies that could enable them to experience life in a whole new way?

Digital Accessibility is about the inclusion of our diverse population. Join Tracey Long on the journey to learn more about what Digital Accessibility is, who is impacted, why it is important, when to consider it and how to get started on your Digital Accessibility journey.

About the speaker

Tracey Long is an IT Professional from Tata Consultancy Services (TCS) with a diverse background ranging from customer service to program management. After being tasked with helping a person who is blind in her latest role, Tracey has made it her mission to learn as much as possible about digital accessibility and educate all she comes in contact with to make the digital world a more inclusive forum for all people regardless of their abilities. She leads the global accessibility compliance program for a top technology firm. You may reach out to Tracey at traceylong7500@gmail.com.

Chat Log

00:29:10    Nicole Lee:    Vancouver, Canada
00:29:14    Jesse Bradley:    Pittsboro, NC
00:29:19    carol vitelli:    gulfport
00:29:22    Navaneetha Krishnan Balraj:    Baltimore, MD

00:29:23    Amy Zielenbach:    Tampa!
00:29:24    Genna Scarborough:    Joining from Crime Stoppers of Flint & Genesee County! 
00:29:31    Nicole Holgate:    Hi I’m in London UK!
00:29:47    Genna Scarborough:    Flint, MI
00:31:00    Jesse Bradley:    Little to none
00:31:01    Amy Zielenbach:    a little bit
00:31:04    Nicole Holgate:    Beginner
00:31:09    Amy Wood:    Beginner
00:31:09    Abigail Santner:    none!
00:31:12    Dana Cartright:    A little
00:31:14    Nicole Lee:    Little bit of knowledge
00:31:24    Hector Rios:    very little
00:31:29    Genna Scarborough:    I am interested in how we can reach out to our community in regards to the people who are not as tech savy. --- Non Profit 
00:31:29    Jesse Bradley:    nonprofit
00:31:39    Amy Wood:    Non-Profit
00:31:46    Teri Perona:    Hybrid
00:31:47    Dana Cartright:    tech
00:31:47    carol vitelli:    non profit
00:31:49    Amy Zielenbach:    hybrid - but here as nonprofit today :)
00:31:50    Nicole Lee:    Yes from a non-profit. I'm part of a D&I committee for my local AFP and we are drafting a guide on how to host accessible online events :)
00:31:51    Nicole Holgate:    I’m the comms at a nonprofit
00:31:51    Hector Rios:    hybrid
00:31:56    Navaneetha Krishnan Balraj:    Tech
00:31:59    Eli van der Giessen:    Hi, it’s Eli the NetSquared Community Manager. I’m in the nonprofit world!
00:32:35    Eli van der Giessen:    Not in Tampa? There are 120 NetSquared groups globally! You can find your local meetup at http://www.meetup.com/pro/netsquared/
00:32:40    Sebastian Sears:    Tech/Design in training
00:33:10    Eli van der Giessen:    ???? - no local group? You can start your own and I’ll help you host online or in-person events. It’s super fun! But like Erica!
00:33:22    Eli van der Giessen:    Apply to get involved as a #Tech4Good group leader at http://page.techsoup.org/why-start-a-group
00:33:51    Eli van der Giessen:    ???? yay Tracey!
00:34:20    Eli van der Giessen:    NOTE: the slides and video will be available for next week. It will also include a transcript of the video.
00:50:10    Nurdan Yaylaz Moon:    Sorry if this will be covered: Obviously accessibility is desirable, and a great goal to work to. But, from a lawsuit perspective, who is obligated to meet these requirements? Every website? 
00:51:36    Alissa Rubin:    There are some guidelines that all businesses are required to meet, like all public businesses should be ADA accessible—although few are. Schools and other government/state orgs have more stringent requirements to meet. As far as your average website, I’m not sure!
00:53:38    Amy Zielenbach:    Is there a way to check contrast online (e.g. insert hex colors to see if they will pass)?
00:53:50    Alissa Rubin:    yes! lots of online tools for checking contrast
00:54:11    Amy Zielenbach:    Awesome - thank you Alissa!
00:54:24    Alissa Rubin:    Here’s one I like: https://achecker.ca/checker/index.php
00:55:05    Md Rahman:    Yes you can check out here https://webaim.org/resources/contrastchecker/
00:55:21    Elizabeth Donley:    Is the clarification to how the websites are using my information part of this Digital accessibility?
00:56:45    Alissa Rubin:    the WCAG contrast checker: https://contrastchecker.com/
00:57:21    Alissa Rubin:    https://accessible-colors.com/
00:57:35    Md Rahman:    In U.S. anyone providing their services to U.S. citizen or people they need to make their website accessible. 
00:57:42    Abigail Santner:    If nonprofits have a small to low budget, where might people start to identify the most egregious content (level A) if they don't have funds?
00:58:33    Nicole Lee:    Tracey, do you have any suggestions on how to run Q&A sessions during live, online events in an accessible way? E.g. softwares, how to ask, methods of asking…
00:58:48    Stephen McInerney:    Privacy != Accessibility
01:00:24    Elizabeth Donley:    Do you mind repeating the association?
01:00:41    Nurdan Yaylaz Moon:    Our non profit Is developing an online e course -- do you have any thoughts on ecourse accessibility? 
01:00:49    Nurdan Yaylaz Moon:    thank you! 
01:01:23    Eli van der Giessen:    On a Wordpress site? Here’s some plugins to checkout. https://wordpress.org/plugins/tags/accessibility/
01:02:31    Erica Woods:    TechSoup has a few products with accessibility features, including Adobe Acrobat and Otter.ai (which can do live captioning of webinars and offers transcripts) https://www.techsoup.org/search/products/accessibility/

01:04:39    Amy Zielenbach:    Our alumni association's website is now hosted/run by a company called Alumni Spaces - are they liable or are we? Please say them :)
01:05:47    Alissa Rubin:    There are some video conferencing platforms that can offer live transcription. I think Webex? Or Facebook messenger! Sorry I forget which one I tested this feature on! Might be useful for hosting a live Q and A
01:06:23    Amy Zielenbach:    Thank you both!
01:06:59    Alissa Rubin:    *sorry yes, I meant live captioning
01:07:06    Nurdan Yaylaz Moon:    You can upload video content to youtube to get a free instant transcript!
01:07:23    Nicole Lee:    Thanks Alissa!
01:07:23    Nurdan Yaylaz Moon:    3playmedia is a great transcription company for audio and video accessibility. They have great content on their site, too
01:07:30    Nicole Lee:    The YouTube transcripts are editable too :) 
01:07:34    Md Rahman:    MediaSpace be able to generate transcript. 
01:07:47    Nicole Lee:    I get volunteers to draft transcripts and upload along with YouTube files
01:07:48    Eli van der Giessen:    @Nurdan —  love that tip. I upload my video for timing and a rough transcription.
01:08:26    Eli van der Giessen:    Then download and do a cleanup.  BONUS, once you have a clean English transcription you can use this on Facebook video too. And it allows machine translation to other languages.
01:13:22    Nurdan Yaylaz Moon:    Question: Do you find that WordPress themes generally incorporate accessibility? Or, not at all? :) 
01:13:34    Nurdan Yaylaz Moon:    Freecodecamp has an extensive section on coding accessibility, too
01:14:55    Elizabeth Donley:    This is a very basic question but what is consider a disability and how far will extend in this matter?
01:15:12    Nurdan Yaylaz Moon:    Alt text is great for SEO performance too! 
01:15:38    Md Rahman:    @Nurdan, most of the themes in WordPress are accessible and still enhancing their themes. 
01:16:52    Nurdan Yaylaz Moon:    Thank you all!! 
01:17:01    Elizabeth Donley:    Thank you
01:17:02    Abigail Santner:    Thank you, this was really great!
01:17:06    Amy Zielenbach:    This was awesome - thank you!!!
01:17:09    Abigail Santner:    Made a big topic more tangible
01:17:13    Nicole Lee:    Thank you!
01:17:15    Nicole Holgate:    Thank you!
01:17:18    Eli van der Giessen:    Thank you Tracey! So grateful for you sharing your expertise!
01:17:31    Amy Wood:    
Thank you Tracey and Erica!
01:17:32    Elizabeth Nguyen:    Thank you very much.
 

Transcript

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Erica Woods: Let's go ahead and get rolling. My name is Eric woods. I'm a co organizer of the Tampa Net Squared group.

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Erica Woods: For Tampa I formerly was involved with the Baltimore Net Squared group and. NET squared is the formal name for the tech for good meetup groups.

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Erica Woods: That Eli manages across the world for the text to community. So it's been an absolute pleasure to be involved in the tech for good.

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Erica Woods: Effort for how six years and one of my favorite things about being involved is meeting people like Tracy

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Erica Woods: It is insane. I've been in the technology world for 15 years at this point and the amount of people I meet on a weekly basis. People like Tracy that have amazing skills and they're looking for ways to give back.

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Erica Woods: To the nonprofit community and they're looking for a platform like tech for good. It's simply astonishing.

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Erica Woods: That Tracy sent me a Facebook message, maybe six months ago, at this point, and was like, hey, here's who I am. Here's what I do for work and I would, I would just love to help

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Erica Woods: So we hopped on the phone for 30 minutes and 30 minutes later, we have this kind of webinar outlined and this is kind of her bread and butter digital accessibility. She worked for a company called

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Erica Woods: TCS Tata consulting services, which is one of the biggest consulting services organizations in the entire world and Tracy's a Tampa neighbor with me, although we haven't seen each other because we are social distancing but Tracy, thank you so much for being here today. Floors yours.

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Tracey Long: Well, thank you. Erica. I think it's really cool that new even have this forum, the tech for good community. And thank you guys for allowing me to be here with you.

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Tracey Long: Erica, I'll share the PDF version of this deck.

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Tracey Long: So that you know there's links and stuff like that, throughout to this way, people will have the contact information, as well as access to the link. Okay, probably won't be for about till probably the end of the week. I want to make sure that it's accessible, though.

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Tracey Long: So before we begin, I want to help give you a little bit of a perspective on what we're going to talk about. So I want you to imagine what it would be like if you were to close your eyes.

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Tracey Long: And then try to read a book or use your computer without ever opening your eyes. You think you could do it.

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Tracey Long: Now, I'd like you to imagine that you're watching the video without any sound and you can only see what's in the video. You can't hear anything.

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Tracey Long: So let's take it a step further, let's pretend that this video this imaginary video is a mandatory training that you have to take for your job.

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Tracey Long: There's key information in the video that you're going to miss if you don't hear the audio and then following the video, you're going to have to take a short quiz and

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Tracey Long: To understand to test your understanding of the information that was that was said, Do you think you'd pass, probably not.

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Tracey Long: Have you ever been distracted by flashing lights or overwhelmed by too much information coming at you all at once.

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Tracey Long: Some of us may never experienced any of these barriers. But for some people. This is their daily life trying to navigate a world with obstacles everywhere they turn. But what if it doesn't have to be that way.

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Tracey Long: So I hope that helps give you a little bit of perspective about what we're going to talk about. And by the end of our time together. I hope it

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Tracey Long: Gives me. I hope that you understand the importance of digital accessibility that you learn a little bit about what it is. Who's impacted why it's important.

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Tracey Long: What you when you should start thinking about it and how you can get started. And lastly, I really hope that this inspires you to learn a little bit more about this very important subject.

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Tracey Long: One thing I think we can all agree on is that we live in a very diverse world. Our world is filled with people of all ages cultures cultures.

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Tracey Long: Levels of education opinions likes, dislikes and varying levels of ability. And if you think about it. One thing that most, if not all of us have in common is that we all use technology in our everyday life.

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Tracey Long: So technology has forever changed the way that we interact with the world around us, whether it's performing their job making a phone call.

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Tracey Long: Even driving a car or watching a movie technology is what makes all these things possible

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Tracey Long: Have you ever considered that there are people who don't experience technology as a convenient default

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Tracey Long: What happens when an entire population can't adequately interact with the technology that's needed to perform a task.

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Tracey Long: But if someone's not able to get the information from your website or your application that your company's develop

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Tracey Long: They might feel excluded frustrated and sometimes they won't even be able to perform their job, either at all towards the level that they know that they're capable of and frankly spent years trying to do, because the technology itself presents a barrier for them.

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Tracey Long: The problem isn't the person with the disability. The problem is that the technology is not accessible.

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Tracey Long: So my name is Tracy long and I'm a digital accessibility transformation leader as Erica said, working for Tata Consultancy Services TCS and it's one of the largest it consulting firms in the world. I have over 20 years experience in it. And I'm very passionate and consider myself.

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Tracey Long: Excuse me, I'm very passionate about and consider myself an evangelist for visible accessibility which that's again how I got involved with tech for good.

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Tracey Long: I'm also part of the leaders with purpose program at PCs were weren't encouraged to be leaders on a mission.

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Tracey Long: I love helping people and through my work on digital accessibility and truly able to make a difference and give a voice to those who might not have one on a personal note in my free time. I love to travel. I love to spend time with my family and friends and food. I love to eat.

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Tracey Long: So what is digital accessibility simply what is creating digital content which is available to and can be used by anyone, regardless of their ability

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Tracey Long: digital content can be a website, it can be an application, whether it's web based or installed on your desktop, it can be apps on mobile devices digital content can also be digital documentation like Word documents PowerPoint slides excel workbooks books or PDF

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Tracey Long: It can also include pictures and video content basically digital content is any digital format that's used to convey information or perform a function and digital accessibility is making all of that digital content that we just talked about available to and usable by everyone.

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Tracey Long: So next we're going to talk about he's affected when the digital content is not accessible and the technology itself for present the barrier.

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Tracey Long: Digital accessibility is all about people to put things into perspective. According to the World Health Organization WHO which we've been hearing a lot of lately in the news.

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Tracey Long: over a billion people globally identify as having some form of disability that 15% of the world's population in the United States alone.

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Tracey Long: 61 million for 26% of adults will live with some form of disability. Now that may seem like low percentages. Overall, but we're talking about over a billion people keep that in mind.

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Tracey Long: And now that you know whether it will some of the statistics. Let's look at some different types of disabilities.

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Tracey Long: The number of reasons for a disability can be as diverse as our population. There are many types of individual disabilities, which can differ from person to person.

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Tracey Long: But they can all be grouped into five major categories. There are visual, hearing motor cognitive speech impairments and a few, a few things to keep in mind, people might experience one or more than one type of disability at a time.

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Tracey Long: Some disabilities are not our excuse me some disabilities far only temporary such as someone who arm is in a cast due to an accident or something like that.

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Tracey Long: And some people are born with disabilities and some develop over time and the percentages that you see here are listed are there from the CDC disability impacts all of us infographic. It's on their website and it refers specifically to us statistics.

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Tracey Long: Approximately 4.6% of people who have a disability, have a visual impairment that could be complete or partial blindness. It could be color blindness, because the most vision.

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Tracey Long: About 5.9% of people who have a disability have

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Tracey Long: Hearing Loss hearing impairment of some sort that could be partial or complete hearing loss. It can also be the inability to hear different tones.

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Tracey Long: 13.7% of the people who identified as having a disability have stated that they have motor impairments, which is where you lose partial or total loss of emotional control.

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Tracey Long: And 10.8% of people with disabilities have a cognitive impairment, which can affect the ability to think concentrate and formulate ideas reason and remember things

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Tracey Long: Like all the categories that we discussed. So for far cognitive impairment has a wide range of people affected.

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Tracey Long: And the more severe side, a person with a cognitive impairment could have a disease like Alzheimer's or a traumatic brain injury less severe side, someone could suffer from ADHD or dyslexia.

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Tracey Long: There wasn't a percent listed on the CDC infographic for the speech impairments, but this

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Tracey Long: This speech impairment and that impact someone's ability to communicate. So if someone with a speech impairment may experience stuttering flirts slurred speech hurried speech or they may have the inability to speak at all.

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Tracey Long: And you might be thinking, well, that's great information. But what does not have to do with technology.

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Tracey Long: Well with the introduction of technology people with disabilities are now able to do things that they couldn't do before. For example, they can read a book, they can listen to music and browse the Internet.

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Tracey Long: There's something called assistive technology and assistive technologies helps remove the barriers that exist. The technology at barriers that exist for people with disabilities.

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Tracey Long: They work very closely with the technology with the existing technology when when visual content has been developed and to be compatible with the assistive technologies.

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Tracey Long: So there was many different types of assistive technologies available. Some of them are are an open book device, which is where you'll keep it in the bottom right corner. That's a device that you connect to your computer and it stands and read the book for somebody

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Tracey Long: A Braille device bro keyboard, you'll see them on the bottom left, using the keyboard alone as an alternative to using a mouse.

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Tracey Long: Maybe a phone vibration or a screen reader software gravy or software. It's pretty cool. It's a program that you load on your computer and it reads everything that's best on the screen. So a person who is blind is able to independently, navigate to digital content.

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Tracey Long: But this only works if the digital content is compatible with the assistive technology.

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Tracey Long: someone's trying to navigate a website or an application that needs to be developed in a way that will support assistive technologies.

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Tracey Long: And other words there are things that web web designers and software developers need to include in their development work in order for a system assistive technologies to work.

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Tracey Long: And this is where digital accessibility comes in. So let's take that screen reader user. For example, if someone doesn't have

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Tracey Long: A someone who doesn't have a visual impairment, go to a restaurant, for example.

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Tracey Long: They wouldn't read the menu cover to cover. Right. You wouldn't start at the very first page and read every single item sounded a lot

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Tracey Long: Think about it, you skim through the sections, right, or the different headings to find you like to order menu can be separated by appetizers soup salad sandwiches dinner dessert beverages. I told you I like

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Tracey Long: So someone without sight impairment can't scan or some someone without playing and Carolyn can scan the menu and jump straight to the desert.

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Tracey Long: And then they can scan to this different desert, they might see molten brownie with vanilla ice cream. Strawberry Shortcake and chocolate cake.

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Tracey Long: Or chocolate girl. So I'm stop there. And then I'd read the description, and then I'd read the price and I might decision.

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Tracey Long: Screen readers work in the same way they can read a list of the different sections of a page or region.

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Tracey Long: And they can tell the user what, you know, for instance, what a picture is if the picture have alternative text.

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Tracey Long: That the picture isn't what the spring later is reading. It's reading the alternative text that describes the picture, otherwise it might just say image 3547 and that doesn't tell me anything.

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Tracey Long: I can also give the user a list of all of the links from a specific page. So all the links under, under say you have 10 pictures on the page.

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Tracey Long: And the links under all of them are for different things. So you're shopping and you have clothes and shoes and whatever. And then you have a link that says click here.

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Tracey Long: Well, if all of the links they click here. How's the user going to know which link to click on it, they just bring up a list of links imagine how frustrating. That's got to be

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Tracey Long: So we talked a little bit about what digital accessibility is who's affected by the inaccessible technology and how accessible, or excuse me, how assistive technology help

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Tracey Long: But why should you care about all of this, it's going to take time to make your digital content accessible. Why should you take the time. Why is digital accessibility important. We're going to talk about next.

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Tracey Long: But as we said at the beginning of our time. We live in a very diverse world.

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Tracey Long: And providing the ability for all people to perform their daily activities independent assistance from another person, not only increases productivity.

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Tracey Long: It promotes independence.

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Tracey Long: It also boost morale it elevates your brand and quite frankly, it's the right thing to do. Digital inclusive to be also a

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Tracey Long: Sorry.

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Tracey Long: It also elevate your brand. So if people hear that your, your brand or your company is not inclusive. They might think twice about who they're going to shop with or who they're going to interact with. So something to think about.

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Tracey Long: It doing the right thing isn't enough motivation and there are laws and regulations and over 20 countries, plus the European Union.

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Tracey Long: Regarding digital accessibility in the US alone there six. Now, I'm not a lawyer, I'm not going to review the different laws with you. But there's a website at the bottom, a link to a website at the bottom is called W three dots words and it has the link the list of all of the different

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Individual laws.

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Tracey Long: There so you can you can look at someone I send this out this deck out. You guys can take a look at that and for yourself. But I have all the logs by country.

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Tracey Long: The chart on the right hand side shows the number of accessibility lawsuits that were filed from January of 2014 through projected through the end of 2019

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Tracey Long: So it was estimated that by the end of 2019 there would be over 11,000 accessibility long law cases filed in Federal court. That's an increase of 84% in 2014

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Tracey Long: And 44% in just the last two year so between 2017 and 2019 44% increase of huge

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Tracey Long: Compelling numbers. When should you start to think about digital accessibility.

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Tracey Long: The short answer is as soon as possible. The sooner you get started, the better off you're going to be

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Tracey Long: If you're starting a new development project, you should start at conception incorporating accessibility standards in the beginning, they can see the 60% up to 60% in time.

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Tracey Long: And effort and then the cost that it would cost you to remediate issues, after the fact is, that's not even taking into account the impact of a potential lawsuit.

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Tracey Long: That could bring you know the legal fees and court costs of a lawsuit in addition to brand evaluation, loss of contracts potential clients valuable employees.

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Tracey Long: So,

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Tracey Long: Consider that next we're going to talk about the accessibility standards or guidelines that should be considered.

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Tracey Long: It's important to remember that accessibility is about people and inclusively.

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Tracey Long: The Wi Fi or World Wide Web Consortium is an international community, made up of a group of individuals and organizations around the world and they all have a common goal to provide a shared standard for web accessibility.

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Tracey Long: That meets the needs of individuals, organizations and governments internationally. This group was founded by Tim burners who invented the World Wide Web.

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Tracey Long: Was the quote on the screen here, the power of the web is in its universality. If I said that right. I always say that word long accessed by everyone, regardless of disability as an essential aspect.

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Tracey Long: I think that that kind of just sums it up that from him and kind of why the leads with the World Wide Web Consortium.

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Tracey Long: So the WCC puts forth Web Content Accessibility Guidelines, commonly referred to as Wi Fi AG for short. You can pronounce it. We can you can pronounce it with tag.

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Tracey Long: You can pronounce it. Look at or however you want really. But you'll hear pronounced many different ways depending on who you're talking to.

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Tracey Long: No matter how you pronounce it, but we can tag is the internationally recognized standard and digital accessibility and it's recognized by individuals, organizations.

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Tracey Long: Because the government entities, the guidelines are broken down into four different groups. It's commonly referred to as poor for evil, operable, understandable and robots.

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Tracey Long: They're put in place to make sure that the people that people that use the digital content are able to perceive operate and understand all the digital content and that is robust enough to work with different assistive technologies.

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Tracey Long: So there's multiple versions of the weekend.

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Tracey Long: And the 2.1 version 2.1 is the latest published standard. Although many governments, consider the content to be accessible if it needs just the two point O standard

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Tracey Long: Level double A and double A version three is in the works and it's going to bring changes to make the

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Tracey Long: Bring additional changes to make the content more inclusive. So with each version of the weekend it incorporates the previous version. And it builds upon that to make the content more accessible to people with disabilities.

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Tracey Long: The standards are broken up into three levels of performance or satisfaction. If you satisfy level a you're considered legally compliant. If you satisfied doubling that incorporates a N double A and you'd be considered level double a compliant and AAA

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Tracey Long: Level A it's a minimum required

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Tracey Long: minimum requirements needed for a page to be considered accessible. It's just the basics.

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Tracey Long: And includes criteria such as text alternative and the content being accessible via the keyboard. So imagine if you were to go to your web page and just press tab.

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Tracey Long: All the way through. Can you even get to every interactive elements on your webpage. That's basically what that means.

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Tracey Long: So when it means level a criteria, it will be somewhat accessible to those with disabilities including people who are using assistive technology like screenwriters like we talked about a little bit earlier.

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Tracey Long: Level double A requirements. Ensure that the content achieve a greater degree of accessibility, such as contrast levels.

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Tracey Long: So, is there enough contrast between the text and the foreground text on the background text or between images in the background images if the images convey meaning. So this way, people who may have a color blindness can can interpret that or even though vision.

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Tracey Long: AAA includes additional requirements. Again, each Mormonism edition and they might have been enhanced requirements that that were in level double A, for example.

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Tracey Long: contrast ratio and level double A the contrast ratio states that content must be 4.5 to one. So there needs to be that much of a difference between the foreground in the background text.

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Tracey Long: AAA would take that up. Oh hole bigger whole nother notch to seven to one. So instead of it being tournament 4.5 to one it will be seven.

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Tracey Long: So it's significantly impact the design and the development, which in a way that's great, but at the same hand some designers and developers.

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Tracey Long: Now, it can be restricted, but can be considered restrictive. The good news is AAA is a nice to have this modern necessity. It definitely enhances and further enhances what people with disabilities are able to understand the procedure, but it's not essential to be considered acceptable.

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Tracey Long: Sorry, I don't know what I just did.

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Tracey Long: Sorry about that.

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Tracey Long: Okay, so it's not. Yeah, I think that's all I'm on the fan page. All right, we'll go on.

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Tracey Long: So the top five thing I wanted to give you guys top five things that you can do to get started.

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Tracey Long: With digital accessibility. The first thing you can do, entire subject matter expert their professional to specialize in digital accessibility, like myself, I have Robin on with me as well. He's one of the subject matter experts that works on my team at our firm and

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Tracey Long: They are bears. I can't even say enough about them and know what they are, have certifications and they know this stuff inside and out, and they can work with your development team and your design team to plan.

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Tracey Long: The development and the building of your websites and digital content in a manner that will be considered acceptable.

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Tracey Long: The next thing you can do a standardized. One of the first is to really should be one of the first things that you do.

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Tracey Long: Which is creating a policy or standard for your company or organization on how you're going to handle digital accessibility for all of your digital content.

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Tracey Long: They can ensure the reference the latest BLUE CAT standards and include all of your digital content, whether it's developed in house or by a third party include an accessibility statement on new public facing sites as well.

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Tracey Long: You don't want to set a baseline. And what I mean by that is, after you publish your standard going forward from that point forward, you need to make a conscious effort to follow that standard for all development and include

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Tracey Long: Accessibility language and your procurement contracts as well for those third party contract.

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Tracey Long: And the next thing you want to do is review your existing digital content hire professionals who know the standards and know how to test for accessibility.

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Tracey Long: You can get started. Like I said, just by tapping through just to see if your contents even accessible to the keyboard. But beyond that, there's a whole lot more. You can use open source software to run tests automated tests for accessibility standards. There's lots of them out there.

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Tracey Long: There's one thing to remember about the automated software is there only about 30 to 40% effective and finding the issues.

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Tracey Long: The rest of them. A large portion of the testing defects and issues are need to be done manually by someone who knows what they're looking for, because the standards are complex and those multiple layers so

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Tracey Long: Somebody really needs to understand them in depth in order to know what they're looking for.

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Tracey Long: Finally, you're going to want to plan your remediation or fixing the issues on in with the most severe violations, if your, if your

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Tracey Long: Application or visual content is not keyboard accessible. It doesn't do a whole lot of good if some of the other things are are working if they if someone came in and get to that content.

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Tracey Long: So start with a more severe violations first those level a severity one defects or issues and then follow through with the rest of them until your double a compliant.

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Tracey Long: If you need help in getting started, please feel free to reach out to me, my information is here on the fly, and it'll also be shared in the deck. I'm also on LinkedIn. So feel free to reach out

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Tracey Long: Well, Erica, that's all I have for you today.

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Tracey Long: Well, you're not like

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Tracey Long: We've got some great questions. So

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Tracey Long: I've seen five so

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Erica Woods: Far. So let me start with Elizabeth's question. Um, is the clarification to how the websites are using my information part of this digital accessibility.

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Tracey Long: Is the clarification of how the websites are I think you're talking about their personally identifiable information and that is not, that's not included in this. No, that's something different.

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Erica Woods: Right.

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Erica Woods: There.

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Tracey Long: I know GDP, our global data protection regulation. That's something completely separate. Yep.

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Erica Woods: Okay and Alyssa hit on some

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Erica Woods: Of this, so thank you for Alyssa chiming in ensuring a lot of great resources and advice in the chat box, but I'm

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Tracey Long: Question obviously accessibility is

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Erica Woods: Desirable and a great goal to work towards by from a lawsuit perspective, who is obligated to meet these requirements every website.

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Md Rahman: Yeah, just

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Md Rahman: Think of this question. Yeah. So, especially in us.

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Md Rahman: Any company or there is like e commerce or non profit or federal who serve to that US citizen or resident, they must need to comply that website is accessible and that falls under US law at idle three

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Tracey Long: Okay.

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Tracey Long: Great.

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Erica Woods: Um,

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Erica Woods: One of the things that Eli shared with me. I asked him privately. You know what tech soup has to offer and Just quick show of hands, everyone should be able to raise their hand. But I'm curious with the attendees today. Are you a member of to currently if you're representing a nonprofit.

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Erica Woods: Because that'll give you access to lots of amazing technology products and additional education opportunities. So just show of hands, using the like in the chat box.

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Erica Woods: Okay, cool. So we've got a lot of texts members so Eli, let me know that text you does have a few products with accessibility features including Adobe Acrobat and Otter AI.

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Erica Woods: Which can do live captioning of webinars and offer transcripts. So I'm going to drop the link for that into the chat box for everybody. And also there are additional webinars. Um, so you can access those as well.

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Erica Woods: Um, and then Amy. It sounds like Alyssa answered this question but Amy asked, is there a way to check contrast online on insert

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Tracey Long: X colors to see if they

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Erica Woods: Will pass

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Tracey Long: Absolutely there. There are many different open source tools magic trick. Color Contrast that to check accessibility as a whole. As a matter of fact, Google Chrome has something built in a called lighthouse. It's an accessibility.

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Tracey Long: Accessibility Checker and it's powered by x, which is a product by DQ there a very well known accessibility consulting firm.

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Tracey Long: But to answer the specific question about color contrast. Yes. And you can look up color contrast analyzers, and you'll, you'll see a few different ones. There's some that are web based where you

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Tracey Long: Go to a website and you, you can either there's like something that looks like an eyedropper and you can hover that over the foreground text and then click click on it.

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Tracey Long: And then click on the background text and it will give you that contrast ratio. You can also enter in the hex code different types of ways. There's also downloadable ones as well.

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Erica Woods: Okay. Great. The next question. I'm seeing from avigail if nonprofits have a small to low budget, which is pretty much all of the nonprofit's that are typically in our communities where might people start to identify the most egregious content level a if they don't have any funds.

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Tracey Long: Yeah. So what I want to start to reach out to me what I would suggest to start with is starting with

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Tracey Long: Just some of those quick little things, like I said, having through and seeing if it's even keyboard accessible. Another thing that you can do is look for one of the free

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Tracey Long: accessibility tools you can look on look those up. There's something called bookmark list and I'll you know what I'll add that to the references and

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Tracey Long: In the back when I send it out bookmark list or something that you can download from the Internet, but once I like to use our by Paul Jay. Adams and again I'll, I'll put that link in there.

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Tracey Long: And what they do is, it's something that you download on your bookmark bar and say you want to see all of the pictures on your

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Tracey Long: On your website or on your application. You can click on pictures and it will show highlight all of the pictures and then it will show you, whatever the is there alternative text is an alternative text and then you can check to see if that alternative text has meaning.

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Tracey Long: If you know it might say picture of a lady. Well, what does that even mean if if you're trying to

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Tracey Long: Convey something else with that picture. So making sure you know that that's where the manual checks come in so

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Tracey Long: I kind of call that a semi automated thing. It kind of automatically highlights everything for you. But then you still have to go through and check it out to see is that really something that's an issue is that not an issue. You know what, what

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Tracey Long: Color Contrast Analyzer. The great thing that provide some really great information as well. And those automated testing tool, something like that x

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Tracey Long: Tool. A XP by DQ or web accessibility toolbar. There's many different views, putting your search engine web accessibility testing tools you'll see a lot of different things come up and many of them are available available for free.

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Erica Woods: Awesome. So the next question from Nicole Tracy, do you have any suggestions on how to run Q AMP. A sessions during live online events in an accessible way.

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Tracey Long: Um, I do not particularly I've seen a lot of it done.

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Tracey Long: I've attended a lot of home like Erica said at the beginning of the call a lot of zoom webinars and there's a lot of different

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Tracey Long: Functionality with depending on the platform that you're on that you can have that interaction that Q AMP. A interaction.

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Tracey Long: Some of that can be for a chat box. There is a Q AMP a feature on certain applications. So it really depends on what platform, it is that you're using and what the, the options are for that for that platform.

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Got it.

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Erica Woods: Next one. Our alumni associations website is now hosted and run by a company called alumni spaces. Are they liable, or are we

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Tracey Long: A high Hi again, I'm not a lawyer, so I don't want to answer that question because I'm not 100% sure as to where the liability lies, but that I would definitely suggest to talk to them about that.

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Tracey Long: I'm like I said, I don't want to give the wrong advice, so I don't know RAMEN IS MY specialist ramen. Are you are you can you answer that confidently. Yeah.

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Tracey Long: I can answer that question.

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Md Rahman: Thank you so

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Md Rahman: If you have your content and you're like, any, any associated company or third party company working with

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Md Rahman: And they hosted your content, then they obviously should not host any of the content in accessible and what will happen, they will come to you as you're the owner for that.

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Md Rahman: Content and

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Md Rahman: That your responsibility to make that content accessible so can so you're alone money can use that content on the roadside

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Tracey Long: Okay, that's what I was thinking. But I didn't want to say their own thing.

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Tracey Long: Thanks. Thank you.

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Tracey Long: Okay, great.

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Erica Woods: And if anyone has any suggestions on specifically like Alyssa added something in about video conferencing platforms that can offer live transcription. If you guys are using something that you like.

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Erica Woods: Um, please throw that into the chat box as well. I know Microsoft Teams offers live captioning, but

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Erica Woods: We're not sure on transcription. But that's definitely a great question. To add whenever you're doing

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Erica Woods: Any sort of like prospecting of different tools and definitely consult an expert take somebody like Tracy ramen and say, Hey, can I pick your brain for five minutes on the types of questions. I should be asking so that I'm making an educated decision. You know, as I look at some of these

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Products.

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Erica Woods: That one other thing that I didn't want to

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Tracey Long: I did want to mention in regards to that. So when you are vetting tools.

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Tracey Long: Something, there's something called the pad for voluntary product accessibility template and that is where the company will basically assess their application or their product in terms of accessibility and how it and they'll highlight any challenges or issues that they know of

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Tracey Long: Specifically that specifically violate the the criterion. So that's something that you can look for and I'll update that as well in the reference point as well. Like for that beautiful

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Erica Woods: The next question. I'm seeing our nonprofit is developing an online e course.

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Erica Woods: Do you have any thoughts on E course accessibility.

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Tracey Long: Yeah, they most definitely need to be accessible. I can tell you, working with people with disabilities.

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Tracey Long: They want to be able to take their training, just like you and I, independently, and if your E courses are not accessible. In other words, if it's a video doesn't have captioning.

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Tracey Long: Can you tab through and arrow through and access the different things that you need to within the course using the keyboard alone.

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Tracey Long: Are their transcripts and that sort of a thing available if not that's that's going to be a huge problem in terms of somebody trying to use

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Tracey Long: Our to take that course. So, you know, it's possible for it to be done using a proctor but that's that's very challenging for for people

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Tracey Long: I work with somebody who is completely blind and in order for her to take her mandatory training.

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Tracey Long: She had to have a proctor so somebody had to read off everything that's there on the screen and then read the question because there was a quiz following

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Tracey Long: So when I gave that example of the place. I was thinking of an exact scenario and somebody had to read off those questions and the person who is blind had to try and remember everything. There's no no vote going back, you know, referencing those, you know, so it can be pretty challenging

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Erica Woods: Thank you for that. Um, so a couple suggestions. Thank you guys for that.

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Erica Woods: Know, Don mentioned that you can upload video content to YouTube to get a free instinct transcript. Wow. I did not know that and Nicole added on that YouTube transcripts are editable to on anything else you want to say about that Tracy

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Tracey Long: Yeah, there's lots of different

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Tracey Long: Transcripts and captioning tools available. Some of them like, I don't remember who it was, but said that you can edit.

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Tracey Long: So there might be something that generate automatically. But say you have an intro video

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Tracey Long: Some animation or something like that. You might want to edit that caption or edit the the transcripts to include more detail around that intro, or like for a movie, for instance, there might be a transcript of the movie itself. But if you were to watch a movie.

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Tracey Long: I say watch

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Tracey Long: But only hearing. Right. You can actually see what's being done on screen, you might need a little more descriptive.

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Tracey Long: Description right more like an audiobook both is an actual just the dialogue so doing adding those types of things can be beneficial for someone who is not excited

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Md Rahman: And to add that question to see. So someone posted that three play media that is a really great source if you have your video you can upload the video and your transcript to make that closed captioning associated with that video. So this is the thing.

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Md Rahman: I found so far there's a low cost as well as

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Md Rahman: Part of me need

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Md Rahman: Mob. You will cost you $2 or

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$3

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Md Rahman: Yeah.

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Tracey Long: And actually briefly media has some access. Yeah, they have some accessibility talks going on over the course of today and tomorrow as well. So feel free to look them up.

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Tracey Long: Awesome.

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Erica Woods: If you want to drop the link to register for any of those into the Meetup group Tracy, sorry to ask even

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Erica Woods: More but

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Erica Woods: That would be awesome. And then I love Eli's point to. And again, Eli works directly for tech soup and he's in charge of running the Net Squared tech for good group program globally, but he

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Erica Woods: uploads videos for timing and a rough transcription

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Erica Woods: via YouTube and downloads and does it clean up and then as a bonus once he has a clean English transcription. He then uses on Facebook video and it allows machine translation to other languages. So sounds like people are doing some really awesome things, um,

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Erica Woods: I'm not seeing any other

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Erica Woods: Questions, um, any other questions, folks have or other assistive technologies that you are currently using or are curious about

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Erica Woods: You can unmute yourself or throw in the chat box.

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Erica Woods: I love these questions.

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Tracey Long: Yeah, they're great.

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Erica Woods: Give it another couple seconds.

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Erica Woods: I mean, do you guys have any other products or vendors that you guys would recommend or additional free resources online for learning more about this topic for small businesses and nonprofits.

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Tracey Long: Yeah, so there's a lot of information out there a lot. I would say some some sites to stick with and I have some references here, but I'll add some more as we were talking, I was like, Oh, I should I should add that

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Tracey Long: The CDC has some, you know, some of the infographic, and who talks about digital accessibility, but the W three. See, there's a lot of information on the World Wide Web Consortium.

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Tracey Long: Not just on the laws and the policies, but a lot of information. There's also something called the Web Accessibility Initiative.

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Tracey Long: whi that's put forth by the W three see and as part of that Web Accessibility Initiative. That's where the weekend contents come from. So those those websites have a lot of information. The, the link here to the weekend.

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Tracey Long: It's set up really, really well. You'll see there's so many different layers to it. So you can see all of the success criteria and

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Tracey Long: I'll also put also put that link on here as well. There is a link where all the success criteria is on one side and it's basically like

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Tracey Long: A table of contents, if you will. And you can click on each one of those items and it'll jump on the page directly to that item. So let's take one dot one dot one alt text for example.

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Tracey Long: You click on that, it will bring up the alternative text, give you a blurb about it, give you a little bit more information. But then the cool thing is over to the right.

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Tracey Long: There's going to be a box and it will say,

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Tracey Long: More information or for more understanding, click here and you can click that link to understand better the intent of the success criteria and and then there's also ways to implement

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Tracey Long: I don't remember the exact verbiage, but something to that effect. It gives you examples on how to implement that all text all Texas. It's pretty alternative text. So it's a pretty simplistic one

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Tracey Long: But there are other other things that that gets kind of complex and it gives you multiple suggestions. The cool thing about it is there's not one way to do it. So you can use the name of HTML, you can use CSS, you can still do all that styling and stuff like that.

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Tracey Long: Eric, are you talking because I'm not hearing you.

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Erica Woods: Oh no, I was just trying to figure out a question.

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Tracey Long: Okay, no problem. So, so, yeah, there's some, there's some some really great information. The other thing I would say is you can Google digital accessibility or web accessibility and there's a wealth of information out there.

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Erica Woods: Okay, awesome and ramen answered. Another question that came through, which is really relevant for this crowd. Since most nonprofits use WordPress as their

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Erica Woods: Website CMS, but she asked, do you find that WordPress themes generally incorporate accessibility. Um, and he answered.

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Erica Woods: Most of the themes in WordPress are accessible and they're still enhancing their teams.

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Erica Woods: Okay, great. Well, I think that's all I'm seeing the only other suggestion that came through free code camp has an extensive section on coding accessibility to you.

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Erica Woods: Which is good to check out. But as soon as you send me those additional resources. I'll make sure I upload those

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Erica Woods: Into the

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Erica Woods: Meetup group planks and Eli will share with the global texting on Knutsford community any other kind of last thoughts Eli or Tracy

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Tracey Long: My car I hosted faces inspired people to learn a little bit more about digital accessibility and hopefully it will help to encourage you to make your websites and any of your digital content accessible to everyone.

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Erica Woods: Awesome. Yeah.

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Tracey Long: Thank you very much. Yeah. And again,

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Erica Woods: I don't want to put Tracy on the spot too much, but she's got an amazing team of folks. So if you have any follow up questions or some things I think that you want to just kind of consult with an expert on

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Erica Woods: Message Tracy messenger email myself and we'll figure out someone who can kind of, um, you know, you can access to have a quick phone consult with is that cool Tracy

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Tracey Long: I mean, I just offered it. Yeah, absolutely. Yeah, I have my contact information in here, they can feel free to reach out to me. We're happy to help. All right.

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Tracey Long: Thank you everyone for the amazing

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Erica Woods: Questions and suggestions, Tracy, Robin. Thank you guys so much.

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Tracey Long: Thank you. Hi, guys.

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Md Rahman: Thank you. Hi.